Consultant - Account Management & Strategy Kakkoii Entertainment 2023-2024
Led a cluster of businesses, client partnerships, new business pitches and strategic communication initiatives across integrated marketing projects. Worked closely with creative, content and production teams to deliver culturally relevant campaigns and brand experiences across digital, social and on-ground mediums. Managed end-to-end campaign development including strategic planning, creative briefing, execution and stakeholder alignment while ensuring seamless collaboration across departments and external partners.
Managed a business portfolio and campaign budgets ranging from 4L to 1.5Cr.
Brands: Britannia BeYou; Alankari Sarees; HoneyVeda; Japan Tourism pitch; Chalo pitch
Business Lead The Womb Communications 2021-2022
Led integrated brand campaigns across multiple client portfolios, overseeing strategy, market research, campaign development, production and execution. Partnered closely with internal creative and strategy teams to deliver integrated marketing solutions across ATL, digital and social channels.
Managed a business portfolio and campaign production budgets ranging from 2Cr to 5Cr.
Brands: Vicco Vajradanti; EuroSchool; Godrej Yummiez
Director - Business & Strategy Whyness Worldwide 2019-2021
Led brand strategy and integrated communication across ATL, BTL, social and digital campaigns. Directed strategic planning, audience insights and content-led marketing initiatives while overseeing multi-functional agency teams to deliver cohesive, insight-driven campaigns. Focused on building strong brand narratives, integrated communication strategies and long-term client partnerships.
Managed a business portfolio and campaign production budgets ranging from 2Cr to 4Cr.
Our work on 'Inside the Robber's Mind' for Godrej Locks, won the top honours at the 2020 Kyoorius Creative Awards, in two categories: 'Branded Films: Non-fiction Up to 5 minutes' and 'Non-interactive Films: Branded Content'
Brands: Godrej Locks; Godrej Script; Vaadi Villas; Onyx Builders; Cruise AC
Client Services Manager
VMLY&R 2018-2019
Managed integrated campaign management across multiple digital platforms. Managed campaign planning, concept development, content production and execution while collaborating with creative, strategy and production teams to deliver digital first campaigns.
Managed a business portfolio and campaign production budgets ranging from 8L to 15L.
Brands: Parachute Advansed; Parachute Advansed Men
Group Account Manager – Business & Strategy
What’s Your Problem (WYP) Brand Solutions 2017-2018
Led brand strategy and integrated communication across ATL, BTL, social and digital campaigns. Directed strategic planning, audience insights and content-led marketing initiatives while overseeing multi-functional agency teams to deliver cohesive, insight-driven campaigns.
Focused on building strong brand narratives, integrated communication strategies and long-term client partnerships.
Managed a business portfolio and campaign production budgets ranging from 75L to 3.5Cr.
In 2017, the Chonkpur Cheetahs IPL integrated campaign garnered over 20 million views, 1.5 lakh engagements and 14,000 conversations across mediums winning Gold in the Integrated Retail category at Abbys Goafest 2018.
The Vodafone #GiftAStory campaign won Gold in the Activation category at Abbys GoaFest 2018
Brands: Amazon India; Amazon FireTVStick; Everest Roofing; Vodafone; ITC Fabelle
Senior Account Executive Ogilvy 2015-2017
Worked on Tata Motors Passenger Vehicles and Castrol businesses, contributing to campaign planning and execution across TV, print, OOH and BTL. Played a key role in the launch communication for Tata Tiago and supported international campaign initiatives for Castrol CRB.
Since its launch in 2016, the Tata Tiago became one of the biggest contributors to Tata Motor’s passenger vehicle segment. The model crossed 50,00 units by 2017 and 1.7 lakh units by 2018.
Brands: Tata Tiago; Castrol CRB
Junior Account Executive Contract Advertising 2012-2013
Managed day-to-day account activities for Godrej Locking Systems and Solutions, overseeing campaigns for product launches, international markets, and a master-brand campaign featuring Aamir Khan.
Also played a key role in pitching for new business, including a pitch for Star Plus. Responsibilities included conducting market research, gathering insights to develop a creative strategy, and ensuring timely execution of ideas and deliverables for pitch presentations.
Brands: Godrej Locks; Star Plus; Asian Paints; Ashok Leyland